[MINORITY RETORT] “MANDY” IS A MEME, NOT A MOVIE (AND, NO, THAT IS NOT A COMPLIMENT)

 

MANDY is a Rob Zombie abortion played at 16 rpm. Nicolas Cage is Human Troma. The entire thing adds up to “The Complete Idiot’s Guide to Misappropriating Jodorowsky.”

Such was my original MANDY takeaway. I now think I gave it too much credit.

Rather, MANDY is the product of our on-demand, give-me-ONLY-what-I-want-right-now modern existence.

There’s no conflict, nothing unexpected, not a single frame that’s not minutely calculated to tickle its audience — an online army whose members have already decided MANDY will strengthen their personal “brand.”

And a major (salable) aspect of that branding is Nostalgia For Someone Else’s Nostalgia. Hence MANDY’s brazenly trumpeted, but otherwise entirely unnecessary, 1983 setting (“Hey! All the crap I buy at cons comes from an era I roughly understand as ‘1983’! That’s so DOPE!”).

Consider the rest of MANDY’s “hits:”

The Manic-Depressive Pacific Northwest Black-Metal Death-Dream Pixie Cigarette Girl.

The vintage horror novel fonts.

The on-screen credit announcement of “Hey! Look at the cool title song we paid for!”

The Manson avatar not just invoking, but directly quoting, Dennis Hopper in BLUE VELVET.

Nicolas Cage now.

Nicolas Cage, period.

Cheddar Goblin.

Really. Cheddar fucking Goblin.

All these measured and tailored “treats” simply pile up to ignite serotonin drips in the vein of how the brain reacts to Instagram “likes.”

 

Big case in point: Nicolas Cage decapitates an enemy who’s on fire. He then spots a discarded cigarette on the ground nearby. OH, BOY!! What do you think Ol’ Nic does next? Yes, he lights the cig from the flaming head, inhales, and puffs out through a smile in close-up, thereby cueing the audience to LOVE IT!!! 

That moment, like every other moment in MANDY, happens EXACTLY like the audience knew it would. It couldn’t happen any other way.

The Pavlovian set-up and effect is akin to how that same audience never has to experience a song, an image, an opinion, or even a word now that in any manner deviates from their exact desire at that exact moment.

MANDY is an algorithmically preprogrammed sensation delivery system. It’s a streaming file. It’s a YouTube clip. It’s Approved Thought and Language, devoid of any threat or deviation, filed under “BAD ASS” and “BEAUTIFUL” and “NICOLAS CAGE IS THE MAN!!!

As with MAD MAX: FURY ROAD and THE SHAPE OF WATER — two other allegedly beloved big empties with which I imagine MANDY shares a huge amount of admirers — nothing happens to challenge the course set by the movie’s capsule description. It wouldn’t dare.

The question, initially posed by New York Magazine’s great David Edelstein in reaction to the last Johnny Depp PIRATES rehash, is this: “Do you go to the movies to be surprised or to NOT be surprised?

I go to be surprised. MOTHER surprised me. THE KILLING OF A SACRED DEER surprised me. MAMA MIA 2, for the love of Cher, surprised me. Surprises still happen.

MANDY — or, more specifically, the love of MANDY — proves that in the territories where surprises used to abound (art freak-outs, extreme horror), the audience has opted instead to emulate the crowds at a PIRATES OF THE CARIBBEAN sequel.

At this point, that itself should come as no surprise.

 

 

 

 

 

 

Mike McPadden

CrimeFeed writer. Gilbert Gottfried Social Media Director. Author:HEAVY METAL MOVIES + GOING ALL THE WAY. Brooklyn/Chicago. Utterly monstrous. Mind-roasting.

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    3 Comments

    • Reply
      Jason
      September 24, 2018

      So, the movie was carefully designed so that people would like it? Yeah, I hate when they do that…

      For the record, I didnt expect much of what happened at all. Especially not the first 2/3, so I don’t think I really understand what the complaint is here. MOST movies are incredibly predictable, so why are you calling this one out specifically? Especially when it’s such a non-traditional flick…

    • Reply
      Rod
      September 25, 2018

      for the record I liked Mandy, but reading the article I was thinking “well maybe the writer has a point” then he mentiones Mother and Killing of a sacred dear, now those 2 shitty pretentious movies where predictable as fuck and didn’t suprise me. Mandy is the simple revenge flick weve all seen before but still 100x better than those 2 shitty movies.

    • Reply
      September 26, 2018

      The movie had a basic plot (most do) it had slow points, but what movie doesn’t these days. I can’t blame them for going 80″s retro route as that’s probably how the movie was sold. Nicolas Cage finally had a decent role (something that been lacking for over a decade), the whole cult thing was meh ish and Cage’s girlfriend was totally nil (I had no feeling for her character either way). I did like the trippy useage of colours and blurs in the film and it has gotten people talking (good or bad), can we at least be happy this wasn’t another needless remake, I’m looking at you Death Wish.

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