[Mourning Jams] Day 22: “Social Mediasochist II – On and On”

October 2019 is a celebration of horror and musicThis October, Daily Grindhouse is celebrating the collision between music and horror with a series of posts under the banner of Rocktoberfest 2019. There will be daily features, recurring bits, and some special posts around the subject.

Mourning Jams is your daily kick off every morning with a different music video that has some horror elements to it. Crossing genres, decades, and more, it’s a good way to get in the spooky mood this Halloween month.

If you missed the first installment of “Social Mediasochist” yesterday, then you will be TOTALLY lost watching “Social Mediasochist II – On and On.” Nah, you’re fine. The basic gist—horror icons find love and friendship amidst rivalries in a high school not too unlike one you may have attended. It was a fun concept, a peppy little ditty to set toes tapping, and was stock full of horror nods that make nerds light up like a Green Goblin truck.

A Reference about Understanding References

Yeah you did, chief!

But here’s the great news—much like its source materials, “Social Mediasochist II” is that rarest of finds: a sequel that’s stronger than the first (The FRIDAY THE 13TH: THE FINAL CHAPTER or DREAM WARRIORS of music videos, if you will). Even though it is called “Social Mediasochist II” it really is just using that as the over all concept name (like STAR WARS vs A NEW HOPE), because this song isn’t by Common Shiner, it’s by Morgan Foster (who is the lead singer of Common Shiner); and the song itself isn’t even called “Social Mediasochist II”—it’s really called “On and On.” But if there’s one thing horror fans have learned, it’s the old bait & switch tactics of putting something under a different label never backfire on the creators. Right, Creighton Duke?

Like its predecessor, “Social Mediasochist II” was also conceived and directed by Zoran Gvojic after a successful Kickstarter campaign. This 2019 video moves into the future with midlife crisis Jason and his rocky marriage to Carrie, while dealing with the braying jackasses at ReBoot corporation and the temptation of what appears to be some sort of homicidal young intern. There are so many specific references to kills in FRIDAY THE 13TH series, YouTube fads, jokes within the horror community (looking at you, Chubby Pinhead!), internet memes, and waves upon waves of even more horror films.


“Social Mediasochist II” sneaks in Babadook, (new) Pennywise, Motherface (the killer from DUDE BRO PARTY MASSACRE III), that weird little demon thing that is ordained to perform marriages in BEETLEJUICE, pretty impressive bits of gore, and at least two cameos that will have slasher fans giddy. It should have been a lame one-off joke, and maybe it is to folks; but Gvojic, Foster, and others found a way to bring it back from the dead for “Social Mediasochist II” and make it a true delight.

Tune in tomorrow and every morning in October for a new music video to help start the day on the frightening foot as Halloween swiftly approaches.

Rob Dean
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